Discover how we transformed a mobile pizza catering business by creating their very first website, simplifying lead generation, and boosting business growth.
[Before and After Website Launch Screenshot]
Our Strategy: Building a Lead-Capturing Website from Scratch
What is a Website Overhaul (or Launch)?
A website launch is about more than just creating an online presence; it’s about strategically designing a platform that enhances user experience, streamlines lead generation, and increases organic traffic. With Pizza Passeggio, we built their very first website from the ground up, transforming how they connect with customers.
About the Client
Rob owns Pizza Passeggio, a popular pizza truck catering business known for its delicious, mobile-made pizzas. Despite his success on social media, he faced challenges managing inquiries solely through direct messages and comments, making it difficult to organize bookings and capture leads efficiently.
- Key Challenges:
- No existing website; relied solely on social media for inquiries.
- Managing customer inquiries through DMs was time-consuming and unorganized.
- No centralized platform for potential customers to learn about services and book catering.
- Missed booking opportunities due to the limitations of social media engagement.
Initial Situation: Rob’s business was getting plenty of attention online, but without a website, he struggled to convert this interest into actionable leads. Potential customers had no streamlined way to inquire about his services, resulting in missed opportunities and a lot of manual management.
Step 1: Identifying the Core Needs
Since Rob had never had a website, our first step was to identify what his ideal online platform would need to accomplish:
- Lead Generation: Create an easy way for potential clients to inquire about catering services.
- Service Showcase: Build a platform to showcase his offerings and communicate the value of his services.
- Social Media Integration: Seamlessly integrate with his existing social media channels to funnel organic traffic to the new website.
Our research made it clear that Rob needed a user-friendly, mobile-responsive website with a simple inquiry form to capture leads effectively.
Step 2: Strategic Website Design Plan
With Rob’s needs in mind, we developed a website from scratch focused on lead generation and user engagement. Key elements included:
- Building a Dedicated Inquiry Form: We designed a straightforward form that captures essential information, allowing visitors to inquire about catering services without hassle. This form was prominently featured to make the process as smooth as possible.
- Service Highlight Section: Created a dedicated section to outline his catering options, complete with enticing images and descriptions, giving potential customers a clear understanding of what he offers.
- Mobile Responsiveness: Recognizing that most of his traffic would come from social media on mobile devices, we built a mobile-first design to ensure a seamless transition from social media to the website.
- Social Media Integration: Incorporated direct links from his social media profiles to the new website, providing an easy path for his followers to inquire about services.
Step 3: Launching and Redirecting Traffic
Once the website was built, the next step was to integrate it into Rob’s marketing strategy. This involved:
- Promoting the Website on Social Media: Updated all social media profiles with direct links to the website, highlighting it as the primary way to book catering services.
- Educating Followers: Through posts and stories, Rob informed his audience that they could now use the website to inquire about services, reducing the need to send direct messages.
Immediate Impact: Within the first week of launch, the website received a surge in inquiries, with over 70% of the traffic coming directly from social media. This gave Rob a centralized and organized way to capture leads and manage bookings.
Step 4: Continuous Optimization
After the website went live, we didn’t stop there. We continuously monitored its performance and implemented improvements:
- User Interaction Analysis: Monitored how visitors interacted with the site to identify potential drop-off points and areas for enhancement.
- SEO Optimization: Implemented targeted keywords like “pizza catering” and “mobile pizza truck” to improve organic search visibility, attracting new potential customers.
- A/B Testing: Conducted tests on the inquiry form placement and call-to-action (CTA) messaging to maximize conversions.
Final Results
After 3 months, the impact of launching Rob’s first website was significant:
- Streamlined Lead Capture: The inquiry form resulted in a 50% increase in lead inquiries compared to managing them through social media DMs.
- Enhanced Efficiency: Rob now spends 70% less time manually managing inquiries, allowing him to focus more on delivering quality catering services.
- Increased Organic Traffic: SEO optimization led to a 40% increase in organic traffic, bringing in new leads from people searching for catering services online.
- Business Growth: With a dedicated platform to capture and manage bookings, Rob reported a 25% increase in bookings in the first quarter following the website launch.
