Google Ads vs. Facebook Ads

When it comes to digital marketing, there are a lot of options out there for businesses. Two of the most popular choices are Facebook Ads and Google Ads. Both platforms have their own unique benefits, but which one is the best option for your business? In this article, we will compare Facebook Ads and Google […]

Optimize Your Website

As a business owner, having and maintaining an online presence is very important, but most importantly an online presence that accurately represents you, your business, and the quality which you provide. What many business owners don’t realize is how important it is to have an aesthetically pleasing and optimized website. In this article, we will […]

Instagram: The Importance of Community

When Instagram first launched in 2010, it was a channel that people used to share their lives with friends and family. Fast-forward six years and Instagram is now one of the most popular social media channels for businesses. With more than 700 million active monthly users, Instagram has become a great way for businesses to […]

How to find new customers?

It is a question that all business owners ask themselves at some point. One of the best ways to answer this question is by using targeted marketing strategies. Targeted marketing enables you, as the business owner, to know who is visiting your website and what they are doing while there. You can then use this […]