Discover how we built TMS-Long Island’s first website, simplifying patient engagement and enhancing their practice’s growth
Our Strategy: Building an Informative, Lead-Capturing Website Ecosystem
What is a Website Launch for a Medical Practice?
A website launch is more than just creating an online presence; it’s about designing a platform that educates, engages, and generates leads effectively. For TMS-Long Island, we built their website from the ground up to ensure it served as a valuable resource for patients while streamlining inquiries and appointments.
About the Client
TMS-Long Island is a private practice specializing in Transcranial Magnetic Stimulation (TMS) therapy, providing relief to those struggling with depression. When launching their practice, they needed a website to offer comprehensive information about TMS, answer frequently asked questions, and provide an easy way for patients to reach out.
Key Challenges
- No existing website to inform and engage potential patients.
- Reliance on inefficient third-party lead systems.
- The need for a streamlined way to manage inquiries and bookings.
- Lack of a centralized platform to showcase their services and expertise.
Initial Situation
As a new private practice, TMS-Long Island required an online platform to educate visitors about TMS therapy and capture leads efficiently. Without a website, they struggled to convert interest into actionable inquiries, relying on scattered third-party systems that were inefficient and impersonal.
Step 1: Identifying the Core Needs
Our first step was to identify what the ideal online platform for TMS-Long Island would need to accomplish:
- Patient Education: Provide detailed sections explaining TMS therapy and answer common patient questions.
- Lead Generation: Integrate a direct inquiry form, eliminating the need for third-party systems and sending leads straight to their inbox.
- Service Showcase: Highlight the benefits of TMS therapy and the clinic’s expertise.
- Mobile Responsiveness: Ensure seamless navigation for visitors accessing the site from mobile devices.
Step 2: Strategic Website Design Plan
With these core needs in mind, we developed a website from scratch, focusing on patient engagement and lead generation. Key elements included:
- Comprehensive Information: We built dedicated pages explaining TMS therapy, its benefits, and a detailed FAQ section to address common concerns.
- Direct Inquiry Form: Integrated a straightforward contact form to capture essential information and send inquiries directly to the practice’s inbox.
- Mobile-First Design: Recognizing the mobile traffic from social media, we created a mobile-responsive design to provide a seamless experience.
- Social Media Integration: Incorporated direct links from their social media profiles to the new website, guiding visitors to learn more and inquire.
Step 3: Launching and Redirecting Traffic
Once the website was built, TMS-Long Island’s marketing strategy was ready to be implemented:
- Promoting the Website on Social Media: Updated social media profiles with direct links to the website, highlighting it as the primary way to inquire about TMS therapy.
- Educating Followers: Through posts and updates, the clinic informed their audience that they could now use the website to inquire about services, streamlining communication.
Final Results
After three months, the impact of launching TMS-Long Island’s website was significant:
- Streamlined Lead Capture: The direct inquiry form resulted in a noticeable increase in patient inquiries.
- Enhanced Efficiency: The practice now spends less time managing inquiries, allowing more focus on patient care.
- Increased Organic Traffic: SEO optimization led to a 32% increase in organic traffic, attracting new leads searching for TMS therapy online.
Ready to Capture More Leads for Your Practice?
If you’re looking to establish an online presence that streamlines patient engagement and supports your practice’s growth, let’s talk!
